SUMMER SUNCARE
PROFILE
Summer is a premium suncare brand entering the luxury beauty market. They needed a full identity system that could translate across packaging, digital, retail, and lifestyle content with a consistent, elevated look.
PROJECT
I developed the brand identity and packaging system from early concept through final rollout. This included visual direction, typography, color systems, packaging design, and the creative foundation for digital and retail touchpoints. I managed the production workflow, organized asset needs, and coordinated feedback with stakeholders to keep the launch aligned and on schedule.
RESULT
The brand launched with a cohesive, high end presence across DTC and retail channels. The identity system was built to scale, giving the team a clear creative foundation for future campaigns and product expansions.
