VISIT MORRISON
PROFILE
Visit Morrison promotes tourism for a small Colorado town known for festivals, food, and outdoor attractions. Their visual identity felt dated and inconsistent across print, web, and community touchpoints, making it difficult to present a unified experience for visitors.
PROJECT
I created a destination ready identity system that brought cohesion to the town’s visual presence. This included brand direction, typography, color systems, and a flexible design toolkit for print, digital, and environmental use. I also worked with local stakeholders to align priorities, organize deliverables, and keep the rollout practical for a small team to maintain.
RESULT
The updated identity strengthened the town’s marketing efforts with a modern, consistent visual language. The system was built to be easy for community partners to use, supporting tourism initiatives and making future content creation simpler and more unified.
